Thinking of launching a digital marketing campaign for your business but feeling lost because it seems complex and overwhelming?
Relax, you’re not alone. Running and managing online ads can seem complex, but don’t worry, this guide will simplify proven strategies on how to create winning digital marketing campaigns for your business.
You’ll learn how to plan, prepare, launch, and optimize your campaigns like an expert, for maximum effectiveness and reach your business goals.
Whether you’re working towards brand awareness, sales increase, or engagement, this book will guide you to build the optimal digital marketing strategy that converts clicks into loyal customers.
So, let’s begin!
But What Is a Digital Marketing Campaign?
A digital marketing campaign is like a business plan that enables you and your company to interact with a pool of new potential customers online. You can identify and reach special groups of audiences related to your company through a digital marketing campaign on various online platforms.
Now, how does it actually assist your business? Well, it actually varies on what the company goal is. It can be creating more brand awareness for people, getting more people to come to your site, selling more, or even creating a stronger customer relationship for the long term.
When you are establishing a digital marketing campaign, it is sort of like making a roadmap. The first step is to define who you are talking to, what are your business goals, and what are the tactics (like SEO, PPC, social media marketing, and content marketing) that you want to use in order to meet your business goals.
How To Get Started With Creating a Digital Marketing Campaign
So now that you have an idea of what a digital marketing campaign in brief is, the next thing to do is learning how to start getting prepared and carrying out a successful digital marketing campaign.
There are some grand steps and strategies that you have to do so as to come up with successful digital marketing campaigns, so now we are going to dissect and learn everything you need step by step.
Step 1: Set Your Marketing Goals
Alright, alright, so let’s break it down step by step. The very first thing that you need to do when you start working on a digital marketing campaign is determine why you’re doing it in the first place. There are so many potential goals, but over-extending yourself, definitely won’t benefit you.
So ask yourself: Do you want to drive more conversions, grow an email list, get more traffic to your site, rank for more terms, or maybe just get more followers?
Now, when it comes to actual goals, there are a few buckets you should think about: brand awareness, additional sales, lead generation, and growing your social following.
Some goals are more straightforward and measurable than others. For example, it’s simpler to measure new email subscribers compared to attempting to know how many people already familiarize themselves with your business or brand.
However, here is the catch: You should always try to derive your goals based on real data as much as you can.
Let’s consider some examples of realistic goals so that you may have a clearer idea:
- Increase brand visibility by getting 5 mentions from big news sources or websites.
- Increase search engine traffic by 5,000 monthly visitors in 45 days.
- Double social media followers to 10k by the end of the year.
- Increase sales by 50% by adding an abandoned cart sequence to your eCommerce site.
- Increase 500 new qualified email subscribers in 30 days.
Each goal you have should be accompanied by a plan of action. If, say, you’re attempting to increase organic traffic on your website, your plan should include revisiting your existing content, keyword research, rewriting old posts, creating new ones, and even requesting backlinks and sharing your content on social media.
And here’s the best part: You can run as many online marketing campaigns as you want. But, and here’s a BIG BUT, make sure each of them has a specific, measurable result.
In that way, you can drill into your data later, see what’s working, and refine your digital marketing strategy for next time. It’s just like a recipe for success: mix, taste, adjust, and repeat.
Step 2: Identify Your Audience
Before you set out on your initial digital marketing campaign, you have to know precisely who you are talking to.
Now, if you find yourself scratching your head wondering who these people are, it is time to put on your detective hat. The best way to approach this is to create a buyer or customer persona.
You need to figure out why it’s not working, and start a new series of split tests. It’s a game of tweaking and testing until you hit gold.
Here’s another tip: If you want to get more ROI from your digital marketing campaign, try running retargeting campaigns alongside your other campaigns.
Overall, retargeting ads are the magic sauce. They enable you to target people who have visited your campaigns but not converted.
The most popular platforms for retargeting include Facebook Ads, Google Ads, and email marketing.
Conclusion
Overall, having a successful digital marketing campaign has lots of moving parts, as you can already imagine.
It starts by setting up smart campaign goals. Next, you go into the research phase, researching your market, getting into the competition, and discovering those golden keywords for your campaigns.
Once that is set in place, you choose the digital channels best for your goals and set up the budget.
The final lap involves planning the content assets needed based on your campaign types, keeping a good project plan, and initiating the launch button for your campaigns. It is a step-by-step procedure with each step being critical.
