For affiliate marketing, targeting correctly, choosing the optimal geographic location to be and initiating your campaign at the right time are crucial for the conversion. If you want to achieve higher conversions and improved ROI, you will learn in this article about RollerAds’ new ad format, Direct Click, and how well it made its presence felt. With the new format, you can maximize your ROI to the optimal level appropriately.
RollerAds is a global ad network that has distinct ad traffic in ad formats like Push, OnClick, In-page, and Direct Click. Having more than 7 billion impressions per day and more than 50,000 advertisers, RollerAds is rapidly growing in the market with intelligent tools and an expert SPY service to help advertisers for success.
What is Direct Click?
Direct Click is an ad that compels links to open within a new pop-up or window, sending extremely intent-based visitors directly to your offer. The difference here is user intent. These links are then placed in high-converting strategic locations, like “Download” or “Learn More” buttons, where users are already predisposed and willing to convert.
Why Use Direct Click? Key Advantages
- Very focused traffic. Support for multiple verticals and geographic areas (GEOs).
- High-quality placements: Direct Click has only high-conversion placements that reserve most of the optimization hours.
- Cost-effective: You only pay for clicks which sends visitors directly to the offer page.
- No creatives necessary: Creating creatives is not necessary in Direct Click, a much simpler alternative.
How to Create a Direct Click Campaign
Now that you know what Direct Click is and why it’s such an excellent choice, let’s go over how you can quickly set up your Direct Click campaign. In this brief video, Pierre Bertin, RollerAds Head of International Business Development, shows us testing a VPN offer geo-targeted to Tier-1 GEOs (USA, UK, Australia, Canada), and with payouts up to $8.
Steps to Launch a Direct Click Campaign
- Select Direct Click Format: Select the Direct Click ad format and the SmartCPC bid model (ideal for initial tests).
- Name Campaign & Enter Target URL: Give a name to your campaign and enter the target URL you wish to redirect users to.
- Select GEO & Proxy (if necessary): Select the GEO according to the target audience of your offer, and add a proxy if necessary.
- Bid Selection with SmartCPC: You do not have to set a precise bid today with SmartCPC. You can utilize the average bid, or a max CPC. For top bid suggestions, contact your account manager.
- Optimize for High-Performing Zones: Optimize your campaigns by segmenting high performing zones and feeds to maximize ROI.
- Set Budget: Set both the daily and the overall campaign budget.
- Whitelist Optimization: Begin with a whitelist (obtainable from your account manager) for feed and zone optimizations right from the beginning.
- Device & OS Selection: Select the appropriate devices and operating systems depending on your offer, such as browser targeting if necessary.
- Save and Wait for Moderation: Save your campaign after your selection and wait for moderation.
For more about campaign moderation, read RollerAds’ blog.
Direct Click in Action: A Case Study
RollerAds’ team recently shared a case study where they boosted one of their Direct Click campaigns by 66% boost to ROI in just 3 days. Below is a brief description of the offer:
- Vertical: Utilities
- Category: VPN
- GEO: Tier-1 (USA)
- OS: iOS (version 16+)
- Payout: $10
Distribution of Campaign Setup:
Day 1: Underperforming areas were blocked by the team to enhance performance, and some underperforming areas were blocked. Some areas were flagged by them with zero click influence but still created conversions, making sure that there is a requirement for further testing.
Day 2: Optimization continued with area optimization, operating system version modifications, and zone blocking which created no conversions.
Day 3: The third day was spent on optimizing once more. The top converting pre-landers were retained, and the rest were eliminated. The result? Conversion rates went through the roof, and ROI increased by 66%.
Final Thoughts
Direct Click is an Impact ad format that utilizes top-of-page real estate on websites to reach highly engaged users, so that your advertisement is where the viewer expects it to be. It is a good choice for the majority of verticals, even in high-competitor GEOs such as the USA, and consistently brings strong results. But as in this case sample, the campaign optimisation is important to drive max performance and have low cost.
By following these simple steps and optimizing for real-time results, you can replicate the success of RollerAds’ Direct Click campaigns and boost your earnings.
As a bonus, get an extra $50 on your first deposit with the promo code IAMATTILA50! Offer expires May 1, 2025.
Ready to get started? Register with RollerAds, choose Direct Click, and watch your ROI soar!
“`
